Linda M. Whiteford holds a Doctorate degree in Anthropology as well as a Masters degree in Public Health, and another Masters degree in Anthropology. She is an Emerita Professor and a Founding Co-Director of the World Health Organization Collaborating Center for Non-Communicable Disease at USF, and is also co- creator of the Social Marketing for Social Change Certification Program. Dr. Whiteford has consulted for WHO, PAHO, USAID, the World Bank, and the Canadian Agency for International Development, among other international development agencies. She has received National Science Foundation (NSF) research awards, School for Advanced Research Seminar Awards, The Sol Tax Award for Distinguished Service to Anthropology, and selected as Scholar of the Year by various universities. Dr. Whiteford’s research and consulting has occurred in Cuba, Bolivia, Ecuador, Guatemala, Nicaragua, Argentina, Ghana, Cameroon, and Malaysia, as well as in other countries. Previously she was Vice Provost for Program Development and Review, Associate Vice President for Global Strategies and International Affairs, and Associate Vice President for Strategic Initiatives at the University of South Florida, and is a highly sought-after speaker, the author of numerous articles, and eight books. Currently she is actively engaged in the University College London project, RReal, applying qualitative methods to global health care, and with the Global Rapid Response Team working with highly infective diseases.